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Asabiraki Corporation
Location
Region: Tohoku
Prefecture: Iwate
The name Asabiraki translates New Dawn. It is derived from rowing poetry said to be used for the ceremonial ship launching of the Manyoshu vessel in the 8th Century. The name was used by 7th generation Nanbu Clan samurai Genzo Murai when he started brewing sake in 1871 as a result of the Sword Abolishment Edict. It stands as a metaphor towards repurposing the samurai spirit; facing a "New Dawn" of new era.
The brewery motto is that sake is not crafted by brewers, rather it is crafted by the interplay of koji and yeast. It is within a proper environment in which koji and yeast thrive. To cultivate the proper environment in which koji and yeast can thrive is the brewer's true craft.
「あさ開」は、万葉集に収められた和歌に因んだもので、船が早朝に漕ぎ出す歌の枕詞です。南部藩士だった七代目村井源三が武士をやめ、明治四年に酒造りを始めた際に、新しい時代に漕ぎ出す気概をこめて「あさ開」という名をつけたといわれています。移りゆく時代の中で変わらず守り続けているものは、この地を愛し、岩手の自然とともに酒造りを営んでいくこと。あさ開の伝統の技と岩手の息吹を感じて頂ければ幸いです。
お酒は杜氏が造るものではなく、麹菌、酵母菌という微生物たちが造るのです。微生物は正直者で生活する環境に敏感に反応します。手抜きをせず、真心を込めて、丁寧に環境づくりを行う事、それが私たち杜氏「仕事」です。